I study the patterns behind extraordinary success.
I’m Ian Greer, author of The Blueprint, investor, operator, and a reader of roughly 100 books a year.
Read the bookHundreds of lives.
One blueprint.
The Blueprint distills twenty-seven recurring patterns from hundreds of biographies, across business, investing, and political strategy.
Twenty-seven patterns.
Each chapter distills one recurring behavior, drawn from the lives of the people who showed it best.
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Business
Innovation, execution, persuasion, resilience, and scale.
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Investing
Markets, money, cycles, risk, patience, and asymmetric bets.
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Political strategy
Power, incentives, coalitions, perception, and human nature.
A conversation with the ideas.
Blueprint AI is the book’s companion. Ask about an idea, connect chapters, or bring a decision of your own. Its answers draw on the book and link the chapters they use.
Open Blueprint AI A private beta for invited readers.
- Open conversationAsk anything, follow your own thread.
- Walk me through a chapterA guided read of one pattern.
- Quiz meOne question at a time, graded kindly.
- Decision workshopDiagnose, pressure-test, move.
See what the market misses.
Elwood Research is my independent research firm, covering digital assets and technology equities. The work is built from primary sources and written in plain English.
Digital assets
The monetary layer of the internet.
- Bitcoin and monetary assets
- Smart-contract platforms
- Stablecoins and payments
- Market structure
Technology equities
The infrastructure of intelligence.
- AI and compute infrastructure
- Semiconductors
- Platforms and hyperscalers
- Emerging public technology
A sharper idea, once a week.
The best insight I found that week across business, investing, technology, and human nature. Free, concise, and useful.
Get the newsletterLearn broadly. Think independently. Act decisively.
About Ian
I’m an author, investor, and program manager based in California. I read roughly 100 books a year, then pressure-test the best ideas against the real world. This site is where I publish the conclusions.
Work with Ian
A rigorous outside view for founders and operators facing one consequential decision in strategy, research, positioning, or execution.